Website Success: The top 3 most successful websites in 2023 and what we can learn from them for our small business websites

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Simple Website Service

| Updated August 4, 2023

In 2023 there will be 1.13 billion websites on the internet. But not all are quite the same. In fact, there are some who clearly outshine the rest. Subsequently, we did some research and compiled a list of the top performing websites on the internet in 2023. In this article, we also will show you how you can get your small business website built to incorporate some of the success features from these digital giants. Here goes…

Top websites in 2023

1. Google

With 83.9 billion in traffic, Google is the shining light of the internet. Users spend an average of 10.38 minutes on google. They visit on average 8.66 pages per session. In fact, 93% of global internet traffic is driven by Google.

2. Youtube

Next up is YouTube with 32.7 billion in traffic. YouTube has everyone enthralled with great video content.  Users spend an average of 20:25 minutes on the website. They visit on average 11.56 pages per session. In fact, India has the largest YouTube audience, followed by the United States and Brazil.

3. Facebook

Coming in third is Facebook, with 16.8 billion in traffic.  FaceBook is everyone’s favorite social media platform.  Users spend on average 10:43 minutes on the website. They visit 8.68 pages per session.  In fact, the stats indicate that roughly 37.2% of all the people on Earth use Facebook today!

What makes a successful website?

From the list of most successful websites you would say that two aspects are important.  Firstly, access to relevant information. Secondly,  engaging content is what makes a website successful.  In fact, Google provides access to information easily and readily.  Subsequently, this information is relevant to what its audience is looking for.  In addition, YouTube and Facebook provide user generated content that is engaging and entertaining.

What else makes a successful website? In fact, there are a few factors that set some websites out from the rest:

  1. Fast load time.

  2. Easy to navigate.

  3. A clear description of what service you offer.

  4. Understandable contact information – phone number, address (with map), email address (linked).

  5. Validation like client reviews and testimonials.  This proves your worth and they trust you. 

  6. Ability to give feedback.

  7. Cyber Security to protect both parties.

  8. Clear call to actions.

  9. Offers and personalized deals.

How can you harness this for your website?

Make sure that when you plan for your website that you provide all the necessary information. For example, how to contact you and what services you offer.  In addition, all the information your customer needs about those services.  Moreover, make sure that the content is engaging and your website is well designed. 

UX (User Experience)

UX or User Experience is how the visitor to your website experiences the website.  In fact, they must have a great experience when visiting your website.  Thus, they must feel what you want them to feel about your brand.

Questions you must ask yourself about your website:

  • Are visitors taken by the beautiful images and videos?  

  • Does the content excite and delight them? 

  • Do they walk away trusting you to deliver?

  • Did they find navigation easy?

  • Was the load time fast so they did not have to wait?

User experience (UX) focuses on having a deep understanding of users, what they need, what they value, their abilities.  In addition, their limitations.  It also takes into account the business goals. Furthermore, UX best practices promote improving the quality of the user’s interaction with and perceptions of the product or service.


In fact, for the website user to have a meaningful and valuable user experience, the website content must be:

  • Useful: Your content should be original and fulfill a need

  • Usable: Site must be easy to use

  • Desirable: Image, identity, brand, and other design elements are used to evoke emotion and appreciation

  • Findable: Content needs to be navigable and locatable onsite and offsite

  • Accessible: Content needs to be accessible to people with disabilities

  • Credible: Users must trust and believe what you tell them

You can have a successful website for your small business today

Simple Website Service incorporates UX best practice in the build of all of the websites we create for our clients.  In fact, we make sure to have a one-on-one personal meeting with each and every one of our clients. Thus we ensure the website is built using information relevant to their customers. We make sure to gather enough of the right information from our clients to ensure the website includes complete and applicable information on the small business. To add to your small business with a dedicated website, that will be relevant and delight your customer, book your free consultation today.

Book your free one-on-one consultation here.

Simple Website Service is Turn-Key

Our turn-key approach to website design, launch, hosting, backup, and maintenance takes away all of the burdens that come with creating and maintaining a top-quality website. Our team is always available and ready to assist in any way necessary to ensure that our clients have a website that reflects their brand and attracts potential customers.

In short, we designed Simple Website Service to take away all of the burden of website design, launch, hosting, backup and maintenance.

We’re Always a Phone Call Away

We know that the problems our customers face are common. Outdated and not user-friendly websites that do not display properly on many devices can make it almost impossible to attract and retain clients. With Simple Website Service, these concerns are a thing of the past. Our completely turn-key service offers endless possibilities. Our team is always available to assist with all things related to your website, no matter what. We are always a phone call away. 

Simple Website Service provides a sense of ease and comfort to our clients, letting them know that getting a great website does not have to be difficult or expensive. Our approach removes any fear of change, a common concern for business owners who have either had a bad experience in the past or don’t know where to start.

Simple Website Service has the potential to transform your business’s online presence. We are fully committed to providing a transformational impact on our clients’ businesses, giving them an edge in today’s competitive market. So, if you’re a small business owner looking for a hassle-free website builder with professional support, look no further than Simple Website Service.

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Simple Website Service

Simple Website Service is an affordable, turn-key, custom professional website service for small business owners. Our website design solution comes with full ongoing support for updates, maintenance, security and backup. Our customers speak with a REAL person. With over 100 customers, our singular focus allows us to keep costs down for our customers. Small business websites are ALL we do. For over 17 years, we've listened to our customers - small business owners who need help creating professional websites that truly represent their brand. But, traditional options are expensive and time consuming while templated do-it-yourself solutions fail to capture the essence of what makes their businesses unique. That's why we created Simple Website Service for small business owners who don't have the time to wade through the complexities of a web project.

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