Step 2 – Create an Outline of Your Small Business Website

12 Part Series for a Small Business Website

A website outline is called a “Sitemap”. This is similar to an outline (think Table of Contents) of a book. It refers to how your website information (i.e., the pages of your small business website) will be organized. Even for a small business website, it is important to have a well-organized sitemap.

The Importance of Sitemaps for Small Business Websites

A sitemap is essentially a blueprint of your website, detailing how each page is interconnected. For small business websites, this can include pages such as the Home Page, About Us, Services, Contact Us, Blog, and more. Just like a book’s table of contents, a sitemap helps both visitors and search engines understand the layout of your site.

Benefits of Sitemaps for Small Businesses

Content Planning

A sitemap is a vital document for planning your website’s content. It allows you to outline what pages you need and how they will be organized. This can save you a lot of time and effort when it comes to developing and updating your site.

Visualizing Layout

Sitemaps help you visualize the layout of your website. This is especially beneficial if you are working with a web development team, as it provides a clear guide for how the site should be structured.

SEO Benefits

Search engines like Google use sitemaps to index your site more efficiently. By having a well-organized sitemap, you make it easier for search engines to crawl your site, which can improve your search engine rankings.

User Experience

A clear and concise sitemap enhances user experience by making it easier for visitors to find the information they need. This can increase the chances of converting visitors into customers.

Effective Implementation of Sitemaps

Create a Simple SiteMap

For small businesses, keeping the sitemap simple is key. A typical sitemap might include:

  • Home Page
  • About Us
    • Company History
    • Owner/Manager
    • Service Professionals
    • Other Staff
  • Services & Products
    • Service/Product 1
    • Service/Product 2, etc.
  • Contact Us
  • Frequently Asked Questions
  • Blog/Articles

You can visit some of our Simple Website Service Customer’s websites for examples of how a small business website can be organized.

Keep It Clear and Concise

Your small business website should strive to describe your products and services to potential customers in a clear, concise, and professional manner. Remember, the more complex your website, the more effort it will take to maintain it.

In summary, a well-organized sitemap is essential for any small business website. It aids in planning content, improves user experience, and boosts SEO. If you’re not sure where to start, don’t worry—our team is here to help. Check out our Simple Website Service to see how we can assist you in creating an effective and user-friendly sitemap for your site.

Ready to get started? Contact us today to build a website that not only looks great but also performs exceptionally well.

Simple Website Service

Simple Website Service is an affordable, turn-key, custom professional website service for small business owners. Our website design solution comes with full ongoing support for updates, maintenance, security and backup. Our customers speak with a REAL person. With over 100 customers, our singular focus allows us to keep costs down for our customers. Small business websites are ALL we do. For over 17 years, we’ve listened to our customers – small business owners who need help creating professional websites that truly represent their brand. But, traditional options are expensive and time consuming while templated do-it-yourself solutions fail to capture the essence of what makes their businesses unique. That’s why we created Simple Website Service for small business owners who don’t have the time to wade through the complexities of a web project.

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