Websites and Personal Branding:  Why would I want a website for my personal brand?

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Simple Website Service

| Updated June 13, 2023

Personal branding is an interesting topic. Branding in itself is a complex concept.  In fact, it has brought marketing to the fore. Thereby, helping many businesses succeed. In addition, personal branding websites will enhance a personal brand.  Let’s dive into what personal branding is and how to create and nurture your personal brand for success…

The History of Branding

The word, Brand, is derived from the Old Norse word brandr . This means to burn. This referred to the practice of branding livestock and this practice dates back to 2250 BCE. This was in the region of the Indus Valley.  Interestingly, branding started as a mark of ownership.  This was so that anyone could easily recognize who’s livestock belonged to whom.  Interestingly, branding practice was in place before then.  Cave paintings from as early as 7000 BCE suggest that cattle and other items were marked to symbolize ownership.

Branding in the Modern Age

Thus in our modern times, branding has developed into a symbol for businesses to easily differentiate themselves. Along with that their customers can easily recognize them and the products they sell. This is important for many reasons.  Firstly, for recall.  When consumers need a certain product they need to easily be able to remember where to get that product.  Branding helps with recall. Secondly, your brand represents who you are and what you stand for as a business.  Therefore, if you offer excellent customer service, this becomes associated with your brand. 

James Walter Thompson, is credited for establishing the idea of a trademark for businesses.  He described it in his book The Thompson Blue and Red Books of Advertising-comprehensives guide to advertising opportunities in all markets, in 1901.  In the 1950’s, FMCG companies like Procter & Gamble, General Foods, and Unilever developed the concept of tying qualities to a brand.  This gave them emotional appeal and differentiated them from the competition.  Thus brand management started and the formation of modern marketing practices. 

Brand Definition

“A brand is a name, term, design, symbol, or any other feature that identifies one seller’s goods or service as distinct from those of other sellers” (American Marketing Association).

Bringing Personal Branding into the Equation

So then, if you have a successful career and a lot to offer an employer, what is holding you back?  In fact, what is holding you back is that when the employer needs your specific skills they may not remember you. In addition, where to find you and how talented you are at delivering your skills.

Therefore the solution is to advertise your specific offering!  Thus ensuring that when the employer needs your skill-set they can recall that you have them. In addition, where to find you!  Therefore, you should develop your personal brand and get it into the public space. Indeed, the next time they need talent, they will immediately know where to go.

Personal Brand Definition

This is the practice of creating a brand around a person rather than a business entity. By positioning you as an expert within an industry, personal branding helps further your career.

How to brand build your Personal Brand

You need to follow a branding strategy from the start.  These are the steps:
  1. Create your personal branding statement using research: Define your audience at this stage.

  2. Build your strategy: Plan how to engage with your target audience and define what success will look like in the long term.  You must create a logo, get some professional photos taken, decide what channels you will use (which social media platforms, a website, email etc), get your communications personalized (i.e. email domain).

  3. Monitor your personal brand engagement: Importantly, respond to any communications in a set tone. Engage in reputation management. 

  4. Develop your personal brand: Share your personal brand through social media, networking, outreach, and speaking opportunities. 

  5. Measure your success regularly: Indeed, look at the analytics! 

How to manage and grow your Personal Brand

Here are a few personal branding tips for success:

    • Be genuine

    • Don’t leave out anything about your offering or skill-set

    • Use a great example to follow and take from

    • Be consistent

    • Make a positive impact

    • Live your brand

    • Get a website

    • Remember, you are talented and have a lot to offer!

Personal Branding Mistakes

  • Incorrect band-building – You have to follow branding strategy to create and build your brand.

  • Lack of responsiveness – You must respond to any and all communications, promptly.  

  • Lack of consistency – Indeed, stick to the brand you created for yourself at the start, all the time!

Where websites and Personal Branding intercept

Personal branding websites are crucial to your personal branding strategy. In fact, this is as it is to a business branding strategy. In fact, you need to be found easily and you need to present yourself in a professional way. Subsequently, personal branding websites for a personal brand will do this well. 

Here is a list of some of the best personal branding websites. 

The benefits of websites for a Personal Brand

Let’s go over the benefits of a personal branding website

  • Individuality: You can make the space your own. You can present yourself in any way you want. You can really express yourself through great design. 

  • Good First Impression: Your website is often the first point of contact. A professionally designed website creates a good first impression. As well as installing trust and credibility in your personal brand.

  • Increased Visibility: A well-optimized website can improve your online visibility. By using search engine optimization (SEO), your website can be found easily online.

  • Showcase your talent: A website allows you to showcase your skill-set, knowledge, and talents comprehensively. If you write a blog you can show thought leadership. You can include great photos, you can include a timeline showing off your experience. 

  • Build Trust: Testimonials, client reviews, and case studies showcased on your website authenticate your skills. As well as build trust and ensure credibility. 

  • Brand Identity: You can establish a distinct personal brand identity.  This will help potential employers recall your skill-set. Consistent branding elements such as logos, colors, and typography ensure a memorable brand image.

  • Website analytics:  This can show you who has been on your site. Thus, you have insight into which opportunities to pursue or put more effort into.  

Your personal branding website is a huge, blank canvas where you can get creative about how to present your personal brand. 

How to take your Personal Brand to the next level with a website

We offer a cost-effective and simple way to get your personal branding website.  Firstly, the first step is a consultation with our representative, Tree, who will dive deep into your personal brand and make sure the design team is onboard with your unique brand identity. Then you can sit back and relax, while we create a tailored and individual personal branding website for you. Finally, you can review and make any changes at any time. We are only a call away.  In fact, our design team can’t wait to express who you are through your own personal website. Take your career to the next level and develop your personal brand. 

Book your free consultation today:

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Simple Website Service has the potential to transform your business’s online presence. We are fully committed to providing a transformational impact on our clients’ businesses, giving them an edge in today’s competitive market. So, if you’re a small business owner looking for a hassle-free website builder with professional support, look no further than Simple Website Service.

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Simple Website Service

Simple Website Service is an affordable, turn-key, custom professional website service for small business owners. Our website design solution comes with full ongoing support for updates, maintenance, security and backup. Our customers speak with a REAL person. With over 100 customers, our singular focus allows us to keep costs down for our customers. Small business websites are ALL we do. For over 17 years, we've listened to our customers - small business owners who need help creating professional websites that truly represent their brand. But, traditional options are expensive and time consuming while templated do-it-yourself solutions fail to capture the essence of what makes their businesses unique. That's why we created Simple Website Service for small business owners who don't have the time to wade through the complexities of a web project.

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