Get a small business website: The True costs of having a custom website for small business
Simple Website Service
| Updated June 6, 2023
Managing a small business is like walking a tightrope. Indeed, there are a ton of expenses and seemingly few sales. Your business acumen is what gets you to the end of the rope every month. Profits taken home after all your hard work reflect how business savvy you are. But, future proofing must also be considered. If it’s going well now, will it always go well? Businesses that future proof will stay ahead of their competition. In fact, there are some core elements your small business needs to future proof and one of them is a custom website for small business, if you don’t have one already. According to the stats, most do not have a custom website for small business, and most small business owners don’t see the value in having one. This may work for them now, but what about in the future?
Starting out is where the tightrope seems longest, but as you get onto a good wicket, sales start taking off and it seems like a skip and a hop to the end of the rope. Additionally, there are many temptations along the way that could cause a slip up. For example, new technologies that seem like they could take your business to the next level, but on the other hand they could disrupt your cash flow or not work as well as they promise. You may think that if you get a small business website you are making walking the rope harder for yourself, and this can most certainly be true. Truthfully, costs escalate and for a custom website for small business this means problems.
A custom website for small business is important
Your business’s online presence matters in 2023. In fact, the world is online, on their phones, computers and tablets. 62% of the global population uses the internet. 93% of the US population is online. As the world develops more and more people come online and these stats are on the increase, year on year. The internet is the new newspaper, TV and radio. News sites are replacing physical newspapers, streaming is replacing conventional TV and you can tune into your favorite radio station online anytime. It’s more convenient, it’s cheaper and it’s more accessible. So then, if it’s working for the news, TV and radio, why wouldn’t it work for your business?
According to small business owners that have taken the leap, to get a custom website for small business, means a lot for your business. Namely, potential customers can easily find you and the service/product you sell, it improves your credibility and it’s a reflection of the standard of service you provide.
According to the stats, 91% of customers have visited a store after interacting with an online website, 97% of people learn about a local business online and small businesses that use their websites to connect with customers see an average 15-50% growth in revenue. Those are quite good numbers and prove the point beyond a doubt. A custom website for small business is important.
What is future proofing?
You may say, well business is great, why bother to get a small business website? The answer is in future proofing.
Future proofing for small business means ensuring that your business can stay afloat going forward. The very nature of the future is that it is uncertain. Preparing for any and every eventuality goes a long way in securing your business into an uncertain future.
The true value in future proofing comes out during hard times. For example, during our recent pandemic, the online space became more important. More people started shopping online and numbers soared. The retailers who were set up and best equipped to start, made the most out of the boom.
The true and hidden costs to get a small business website
Traditionally you needed someone proficient in HTML code to write a website and tech talent is expensive. This is what made websites so expensive. Although new technologies have made the process easier, it still takes skills and this costs money. There are various ways to get a small business website and some of them can be very expensive. Then you have your website and you need to maintain it. What can jump out and surprise you are the hidden costs. The real hidden costs are the ongoing costs. The cost to get a small business website may not be that bad, but to keep the site live and secure on an ongoing basis costs money.
Let’s go over the costs to get a small business website and keep it going:
Web Design costs, which include purchasing media, copywriting, UX design
Hosting costs (ongoing cost)
Purchasing your domain name (ongoing cost)
Any integrations or plug ins you may need (ongoing cost)
Cyber Security (ongoing cost)
SEO and SEO maintenance (ongoing cost)
Maintaining your website, making changes or updates, fixing technical issues. (ongoing cost)
Generally a website can cost between $3,000 to more than $20,000 to develop, that’s without ongoing maintenance costs. This depends on the complexity of the site, your requirements etc. That is for a custom developed website. Once the website is developed, it is great, but there are numerous ongoing costs that have to be paid monthly or annually to keep your site live. Hosting and domain name costs have to be paid annually, cyber security has to be paid monthly or annually depending on your provider, SEO is ongoing and takes talent to manage. These are the hidden costs that no one tells you about. The true costs to your business.
Then how can I future proof but still manage my expenses?
Simple Website Service offers a website service specifically targeted at small businesses. The process is simple, the costs are low and predictable, and the website is perfectly suited to small business. Business owners can get a small business website at a low cost, future proof and not be hassled by the technical side of things with Simple Website Service. Our maintenance plan offers turnkey maintenance for your website at only $99 per month. Any updates you need, any changes you want to make, we are simply a phone call away. You don’t have to know anything about websites or the online world, that’s all done for you.
Book your free consultation today.
Simple Website Service is Turn-Key
Our turn-key approach to website design, launch, hosting, backup, and maintenance takes away all of the burdens that come with creating and maintaining a top-quality website. Our team is always available and ready to assist in any way necessary to ensure that our clients have a website that reflects their brand and attracts potential customers.
In short, we designed Simple Website Service to take away all of the burden of website design, launch, hosting, backup and maintenance.
We’re Always a Phone Call Away
We know that the problems our customers face are common. Outdated and not user-friendly websites that do not display properly on many devices can make it almost impossible to attract and retain clients. With Simple Website Service, these concerns are a thing of the past. Our completely turn-key service offers endless possibilities. Our team is always available to assist with all things related to your website, no matter what. We are always a phone call away.
Simple Website Service provides a sense of ease and comfort to our clients, letting them know that getting a great website does not have to be difficult or expensive. Our approach removes any fear of change, a common concern for business owners who have either had a bad experience in the past or don’t know where to start.
Simple Website Service has the potential to transform your business’s online presence. We are fully committed to providing a transformational impact on our clients’ businesses, giving them an edge in today’s competitive market. So, if you’re a small business owner looking for a hassle-free website builder with professional support, look no further than Simple Website Service.