Website Explainer – Customer Retention: Having a dedicated small business website enables a small business to get back old clients and keep existing customers

Simple Website Service

Simple Website Service

| November 21, 2023

As a small business, venturing into new markets and finding new clients is vital for success. But one very important part of small business sales efforts is customer retention. Subsequently, part of this is to keep existing customers, which means nurturing your existing client base or to get back old clients, and can be overlooked. In fact, repeat sales are far more cost effective for a small business than getting new sales. Marketing costs can skyrocket and it’s cheaper to retain clients, than get new clients. In our previous blog, titled Small Business Website: Why you want a website for your small business marketing we discussed the benefits of getting a dedicated website for your small business. Consequently, one of these benefits was that a website enables a small business to be more accessible to past or existing customers.

The importance of a small business website

One of the primary ways potential clients can discover your website is through search engines like Google. By optimizing your website for search engines, you can increase your chances of appearing at the top of search results and being found by potential clients. This means when someone searches for keywords related to your business you will rank. Therefore, potential clients who are actively looking for products or services like yours are more likely to find you. In turn, they will consider doing business with you.

How you can improve sales by being found by potential clients

A small business website is a crucial tool for any business to establish a strong online presence. In today’s digital age, where the majority of customers use the internet to find products and services. Therefore, having a website is no longer a luxury, but a necessity. In fact, a website provides a platform for a small business to showcase their products or services. In addition, to share their brand story, and connect with potential customers.

Customer retention defined

Customer retention refers to the ability of a business to retain its existing customers over a period of time. In fact, It is the process of keeping customers engaged with a brand, ensuring their satisfaction. In addition, encouraging them to continue doing business with the company. Customer retention is an important aspect of any successful business as it helps to build long-term relationships with customers. Which in turn leads to increased revenue and profitability. Consequently, companies often use various strategies to improve customer retention. Such as improving customer service, offering loyalty programs, and providing personalized experiences.

How can a small business website help to keep existing customers?

A small business website can play an essential role to help to keep existing customers engaged and satisfied. By providing a well-designed website that is user-friendly, informative, and up-to-date, you can help to establish trust. In addition, to provide a sense of reliability with your clients. This will help a small business to keep existing customers.

Here are some ways a small business website can help to keep existing clients:

  1. Provide valuable content: A website that offers valuable content such as information and helpful resources can keep clients engaged. In turn, keep them coming back for more. This can help to establish your business as an authority in your industry and keep existing customers informed about your products.
  2. Offer support: A website can provide a platform for clients to easily reach out for support and assistance. By offering a contact form or the small business contact details, clients can get help quickly and efficiently. Which can lead to increased satisfaction and loyalty, and in turn help to keep existing customers.
  3. Personalization: By tracking client behavior on your website, you can offer personalized recommendations and promotions. Ones that will cater to their specific needs and interests. This can help to create a more personalized experience for clients. This increases the chances of repeat business.

Overall, a small business website can be a powerful tool to keep existing customers engaged, satisfied, and loyal. By providing valuable content, support, and personalization, you can establish trust and a sense of reliability with your clients. In fact, this leads to long-term success.

How can a small business website help to get back old clients?

Having a website for your small business is an effective way to attract new customers. But it’s also a powerful tool to reconnect and get back old clients. Here are some ways a small business website can help you get back old clients:

  1. Showcase your services: Your website should include detailed information about your products and services. By showcasing what you offer, you can remind your old clients of what they liked about your business. Therefore this encourages them to come back to you. In turn, you can get back old clients.
  2. Offer deals and promotions: You can use your website to offer exclusive deals and promotions to your old clients. This can be a great way to incentivize them to return and can help build loyalty.
  3. Provide relevant content: Your website can also be a platform where you share relevant content that your old clients may find interesting. This can include industry news, tips and tricks, or educational content related to your business. In turn, this will help you to get back old clients.
  4. Engage with your audience: Make sure to include ways for your old clients to engage with you on your website. This can be through comments, reviews, or a contact form. By creating an open channel of communication, you can make it easy for them to reconnect with you. Consequently, you can get back old clients.

Overall, a small business website can be a powerful tool to help you reconnect with old clients. By showcasing your services and providing relevant content you can encourage them to come back. Absolutely, this will build lasting relationships.


Simple Website Service is a great option for small businesses that need an online presence without breaking the bank. With our easy process, getting a website up and running has never been simpler. The cost-effective nature of our service is another major draw. With low upfront costs and a low-cost maintenance plan, you can get a professional-looking website without breaking the bank. Plus, our team is always available to help with any questions or issues that may arise.

Book your free one-on-one consultation today and let’s build the perfect small business website for your small business.

Simple Website Service is Turn-Key

Our turn-key approach to website design, launch, hosting, backup, and maintenance takes away all of the burdens that come with creating and maintaining a top-quality website. Our team is always available and ready to assist in any way necessary to ensure that our clients have a website that reflects their brand and attracts potential customers.

In short, we designed Simple Website Service to take away all of the burden of website design, launch, hosting, backup and maintenance.

We’re Always a Phone Call Away

We know that the problems our customers face are common. Outdated and not user-friendly websites that do not display properly on many devices can make it almost impossible to attract and retain clients. With Simple Website Service, these concerns are a thing of the past. Our completely turn-key service offers endless possibilities. Our team is always available to assist with all things related to your website, no matter what. We are always a phone call away. 

Simple Website Service provides a sense of ease and comfort to our clients, letting them know that getting a great website does not have to be difficult or expensive. Our approach removes any fear of change, a common concern for business owners who have either had a bad experience in the past or don’t know where to start.

Simple Website Service has the potential to transform your business’s online presence. We are fully committed to providing a transformational impact on our clients’ businesses, giving them an edge in today’s competitive market. So, if you’re a small business owner looking for a hassle-free website builder with professional support, look no further than Simple Website Service.

Simple Website Service

Simple Website Service

Simple Website Service is an affordable, turn-key, custom professional website service for small business owners. Our website design solution comes with full ongoing support for updates, maintenance, security and backup. Our customers speak with a REAL person. With over 100 customers, our singular focus allows us to keep costs down for our customers. Small business websites are ALL we do. For over 17 years, we've listened to our customers - small business owners who need help creating professional websites that truly represent their brand. But, traditional options are expensive and time consuming while templated do-it-yourself solutions fail to capture the essence of what makes their businesses unique. That's why we created Simple Website Service for small business owners who don't have the time to wade through the complexities of a web project.

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