Small Business Websites and how to get traffic: Part Two – Harnessing the Internet and Email
Simple Website Service
| Updated August 1, 2023
A Guide: Website Traffic
How to increase traffic to small business websites using the internet and email
This is the way it works:
Ways to harness the Internet and Email to increase a websites traffic
Paid Advertising/PPC
Most search engines offer paid advertising. GoogleAds, Bing or Microsoft Ads or Mozilla Firefox Ads are all options for PPC advertising. The way in which this works is that you create an account with one of the search engines and set up an account. You then set up ad campaigns using common search terms as a guide to who should see you adverts. When someone searches for something relevant to your service, an ad pops up on their screen. You only Pay per Click. So when someone clicks on your ad and is directed to your website, you pay only for that click.
Tips to creating a successful PPC campaign:
Firstly, get your campaign structure right.
Secondly, choose the best keywords to suit your product, audience and budget.
Thirdly, copywriting and images are important, make them stand out.
Fourthly, make sure your links work.
Finally, don’t forget your Call-to-Actions.
Here are some great examples of successful PPC adverts.
SEO or Organic Search
Tips for successfully optimizing your website
Get your website built and optimized by Simple Website Service, book your free consultation here.Google Business Account
This is what a Google Business Account listing would look like on Google search engine:
Tips for successfully using a Google Business Account
Firstly, make sure you fill in all the details you can.
Secondly, check updates and notifications regularly, it is linked into Google Reviews.
Thirdly, don’t forget the link to your website.
Email Campaigns
A great way to increase website traffic is to use email. With the strict privacy laws in place, one must use email with caution, but it’s still a great option if used properly. One would normally collect contacts via previous sales or sign ups/opt-ins. If your small business offers a repeat service, it’s a great idea to email your customers to encourage booking through the website, or for new customers to take the leap and hire you through your website. An email can generate traffic to your website, which can result in new or repeat business.
Tips for successfully using email
Firstly, make sure you link your email to your website, it also optimizes the email for better deliverability.
Secondly, stick to privacy laws.
Thirdly, make sure your email is bursting with interesting and engaging content.
Finally, don’t forget your Call-to-Actions
Take the plunge
Now that you have a better idea of how to increase traffic to small business websites, it’s time to take the plunge and get a website for your small business. Simple Website Service can build a website for your small business at a low cost, with minimal input from you. No fuss, simple, professional websites.
Simple Website Service is Turn-Key
Our turn-key approach to website design, launch, hosting, backup, and maintenance takes away all of the burdens that come with creating and maintaining a top-quality website. Our team is always available and ready to assist in any way necessary to ensure that our clients have a website that reflects their brand and attracts potential customers.
In short, we designed Simple Website Service to take away all of the burden of website design, launch, hosting, backup and maintenance.
We’re Always a Phone Call Away
We know that the problems our customers face are common. Outdated and not user-friendly websites that do not display properly on many devices can make it almost impossible to attract and retain clients. With Simple Website Service, these concerns are a thing of the past. Our completely turn-key service offers endless possibilities. Our team is always available to assist with all things related to your website, no matter what. We are always a phone call away.
Simple Website Service provides a sense of ease and comfort to our clients, letting them know that getting a great website does not have to be difficult or expensive. Our approach removes any fear of change, a common concern for business owners who have either had a bad experience in the past or don’t know where to start.
Simple Website Service has the potential to transform your business’s online presence. We are fully committed to providing a transformational impact on our clients’ businesses, giving them an edge in today’s competitive market. So, if you’re a small business owner looking for a hassle-free website builder with professional support, look no further than Simple Website Service.