Website Optimizations 102: How can I use SEO for small business growth?

Simple Website Service

Simple Website Service

| Updated July 14, 2023

You have taken the leap and you have a website for your small business.  Well done, according to the stats you will reap the benefits of the  97% of potential clients who only use the web to learn about a business. In addition, you will now avoid being left out by the 62% of customers who will ignore a business without a web presence. But there is so much more you can do with your new digital window to your target audience for small business growth. Do you know how much SEO or Search engine optimization can help to increase your online presence? Along with gaining new clients and with your small business growth? If not, read on, you will not look back. 
Image source: https://www.loginradius.com/blog/growth/how-customer-retention-can-help-businesses-grow/

How can I gain new clients through SEO

The stats show that local online search shows a direct link to foot traffic through your small businesses physical location. It’s a fact, when people want a certain service. Firstly, they search online. Secondly, they gather information. Finally, they then visit the location to use the service or purchase the product. In fact,  

46% of local online searches look for local businesses, and these are also catalysts for in-person visits.  SEO is certainly not only for corporations or the global market.  Your consumer is searching for your service online, in your town or city. 

SEO, vital for your reputation

The world has gone digital. So much so that if people search online and your small business has no online presence, it causes mistrust in the business. People will ignore a business without an online presence. They will go with a business who does. If you do have a website and they can’t find it, they assume you are incompetent. 

Here are some local search SEO facts:

IMAGE SOURCE: https://fitsmallbusiness.com/website-statistics/

What is the importance of customer retention?

Let’s look at your small businesses online presence from another perspective, that of customer retention. 

Customer Retention Defined

Customer retention refers to the rate at which customers stay with a business in a given period of time. This is often referred to as churn rate and is a key metric for practically all B2B and B2C businesses. In general, the lower the churn, the more loyal the customers and more successful the business, as the business retains more customers over time.

The costs of keeping a customer are way less than the costs of finding new customers. According to a study, It is fundamental for organizations to build long term and mutually beneficial associations with their customers for real success.  The study showed that with the increment of reputation, customer satisfaction and trust the customer loyalty enhances. 

How does SEO help with customer retention?

SEO aids in building trust.  Through your online presence your consumer trusts your abilities and knows where to find you.  In addition, SEO aids in reputation management. Through your online presence your consumer can view what you are about through your website and can contact you instantly if there is any problem. Subsequently, this all results in consumer satisfaction and ultimately consumer retention.

Small Business Growth & SEO

A study has highlighted that engaged customers are likely to produce 1.7 times more revenue than general customers. This means retaining your current long-term customers is highly profitable.  As your business grows and you gain new clients, you still need to focus on your existing client base to be successful.

Get on board for sustainable small business growth

SEO will help you to nurture your existing customers through building trust and maintaining your reputation, along with helping you to gain new customers who discover your website online. Sustainable small business growth is enhanced and aided by having a website and one that is optimized for SEO. 

 

We can build your new small business website and optimize it for SEO.  We offer great rates and do all the technical parts, without needing any input from you. It’s simple and easy. Let us help you to grow and succeed today, 

book your free consultation now: 

Simple Website Service is Turn-Key

Our turn-key approach to website design, launch, hosting, backup, and maintenance takes away all of the burdens that come with creating and maintaining a top-quality website. Our team is always available and ready to assist in any way necessary to ensure that our clients have a website that reflects their brand and attracts potential customers.

In short, we designed Simple Website Service to take away all of the burden of website design, launch, hosting, backup and maintenance.

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FREE WEBSITE CONSULTATION

We know that the problems our customers face are common. Outdated and not user-friendly websites that do not display properly on many devices can make it almost impossible to attract and retain clients. With Simple Website Service, these concerns are a thing of the past. Our completely turn-key service offers endless possibilities. Our team is always available to assist with all things related to your website, no matter what. We are always a phone call away. 

Simple Website Service provides a sense of ease and comfort to our clients, letting them know that getting a great website does not have to be difficult or expensive. Our approach removes any fear of change, a common concern for business owners who have either had a bad experience in the past or don’t know where to start.

Simple Website Service has the potential to transform your business’s online presence. We are fully committed to providing a transformational impact on our clients’ businesses, giving them an edge in today’s competitive market. So, if you’re a small business owner looking for a hassle-free website builder with professional support, look no further than Simple Website Service.

Simple Website Service

Simple Website Service

Simple Website Service is an affordable, turn-key, custom professional website service for small business owners. Our website design solution comes with full ongoing support for updates, maintenance, security and backup. Our customers speak with a REAL person. With over 100 customers, our singular focus allows us to keep costs down for our customers. Small business websites are ALL we do. For over 17 years, we've listened to our customers - small business owners who need help creating professional websites that truly represent their brand. But, traditional options are expensive and time consuming while templated do-it-yourself solutions fail to capture the essence of what makes their businesses unique. That's why we created Simple Website Service for small business owners who don't have the time to wade through the complexities of a web project.

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