Website Optimisation 101: What is SEO or Search engine optimization?

Simple Website Service

Simple Website Service

| Updated July 12, 2023

The world wide web is the largest collection of information the world has ever seen. As of August 2022, there were 1.9 billion websites online.  In summation, it was estimated that in 2023 there is 120ZB of data online. In fact, a ZB (zettabyte) consists of a trillion gigabytes.  This is quite a lot of data. Foremost, we highly recommend that, to grow and gain new clients, you get a website for your small business. Consequently, the question is how will these new clients find your website amongst all this data?
Website Optimisation 101 What is SEO or Search engine optimization?

What is SEO?

SEO is an abbreviation for Search engine optimization. Very basically, it’s how on the internet when someone types a search term into a  search engine, like Google, the search engine finds your website.

For Example:

So, someone will type “I need a carpenter” into the Google Search bar,  the search bot will search through 120ZB of data (which consists mainly  of websites) and produce a list of results.  When you optimize your website for SEO you are telling the search bot what your website is about. Therefore, when you optimize your website, you will describe to the search bot very clearly that your website is a carpenters website, and then the bot knows that and puts your website on the list of search results.  Therefore, you will be found easily and get a call from the person looking for a carpenter.

In another example:

If you wanted to get a website for your small business and a friend told you about Simple Website Service.  You would open Google and type the name into the search bar. You would easily find the company you were looking for, make any inquiry and end up with a well-designed, high-quality website that grew your small business. Therefore, in the image below, you can see how well optimized Simple Website Service’s website is. In fact,  it’s the obvious choice to anyone looking for the service:

SEO Definition

In fact, Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website from search engines. SEO targets unpaid traffic (known as “natural” or “organic” results).

How do I implement SEO on my website?

In fact, there are two primary segments of SEO, namely off-page and on-page SEO. 

Firstly, Off-page SEO

This is about the backend of the website and consists primarily of backlinks and keywords.

Secondly, On-page SEO

This is about the parts of the website that can be seen or are published and is about what the website says. The headings, subheadings and paragraph copy. 

So in order to optimize your website you have to make sure that the backend is optimized with backlinks and keywords, and that the on-page content is optimized. This is very technical and takes an SEO technical expert and an experienced SEO content writer. It is notoriously expensive and can be challenging, even for a technical expert. 

The average industry cost for SEO is paying a monthly retainer between $500 to $1,500 per month. For those paying by the hour, $75 to $100 is the most popular hourly rate. For one-off SEO projects, $2,501 to $5,000 per-project is most common.

What are the benefits of SEO for my website?

There are many benefits to optimizing your website for SEO, let’s look at a few:

Helps get your website in front of the right people

Your Customers, when and where they need you!

Builds Trust

A well-optimized website is trusted by the search bot and is considered high-quality and a trustworthy source of information. 

Supports Content Marketing

Making sure that sources of information are relevant to the person seeking them supports the idea that as business people we offer value and are not just ‘selling’ through our brands.

SEO can boost your PPC campaigns

As a trusted source, a well-optimized website can further optimize your paid campaigns. 

Gives you a competitive edge

You can rank higher in search results and get more customers.

Help, I need to get started!

This all may sound very technical and complicated, and you may be drowning in the terminology, wondering how you can harness the benefits for your small business? Not to worry, we have all your bases covered.  At Simple Website Service, we can not only build you a new website, but, in addition, optimize it for SEO at a great low cost rate.  Without any input or hassle from you, just let us know you want an SEO service with your website.  Leave the tech to us, sit back, build your business!  Get in touch today. 

Book your free consultation now:

Simple Website Service is Turn-Key

Our turn-key approach to website design, launch, hosting, backup, and maintenance takes away all of the burdens that come with creating and maintaining a top-quality website. Our team is always available and ready to assist in any way necessary to ensure that our clients have a website that reflects their brand and attracts potential customers.

In short, we designed Simple Website Service to take away all of the burden of website design, launch, hosting, backup and maintenance.

We’re Always a Phone Call Away

FREE WEBSITE CONSULTATION

We know that the problems our customers face are common. Outdated and not user-friendly websites that do not display properly on many devices can make it almost impossible to attract and retain clients. With Simple Website Service, these concerns are a thing of the past. Our completely turn-key service offers endless possibilities. Our team is always available to assist with all things related to your website, no matter what. We are always a phone call away. 

Simple Website Service provides a sense of ease and comfort to our clients, letting them know that getting a great website does not have to be difficult or expensive. Our approach removes any fear of change, a common concern for business owners who have either had a bad experience in the past or don’t know where to start.

Simple Website Service has the potential to transform your business’s online presence. We are fully committed to providing a transformational impact on our clients’ businesses, giving them an edge in today’s competitive market. So, if you’re a small business owner looking for a hassle-free website builder with professional support, look no further than Simple Website Service.

Simple Website Service

Simple Website Service

Simple Website Service is an affordable, turn-key, custom professional website service for small business owners. Our website design solution comes with full ongoing support for updates, maintenance, security and backup. Our customers speak with a REAL person. With over 100 customers, our singular focus allows us to keep costs down for our customers. Small business websites are ALL we do. For over 17 years, we've listened to our customers - small business owners who need help creating professional websites that truly represent their brand. But, traditional options are expensive and time consuming while templated do-it-yourself solutions fail to capture the essence of what makes their businesses unique. That's why we created Simple Website Service for small business owners who don't have the time to wade through the complexities of a web project.

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