Small Business Websites and how to get traffic: Part Two – Harnessing the Internet and Email

Simple Website Service

Simple Website Service

| Updated August 1, 2023

Search engines are a wonderful resource when one needs to find information.  In fact, they help to sort through all the information online and are a great tool for fact-finding. One can find out what one needs to know from the comfort of their own home, without the former option, a visit to the library. Googleprocesses 40,000 search queries every second, on average. This means 3.5 billion searches per day and 1.2 trillion per year. Email is a quick and easy means to communicate. In comparison to snail-mail, email is more environmentally friendly and much faster. In fact, email is a great collaboration tool in the work-place and for personal use. So, what does this have to do with small business websites?

A Guide: Website Traffic

Website Traffic is a term that describes the people that go online and visit your website. Website visitors are traffic. The more traffic websites get, the more customers the small business gains. So website traffic is much desired for any business.  Therefore, website traffic amounts to small business success.  With this in mind, it is reported that 21% of business ownersface low website traffic issues as a problem with their website.  This brings up the question, how do you increase traffic or visitors to small business websites?

How to increase traffic to small business websites using the internet and email

One way to increase traffic to small business websites is to use the internet and email.

This is the way it works:

how to get traffic Part One The Social Media Storm

Ways to harness the Internet and Email to increase a websites traffic

There are a few ways to use the internet and email to increase the number of visitors small business websites get.  Let’s go over a few:

Paid Advertising/PPC

Most search engines offer paid advertising.GoogleAds, Bing or Microsoft Ads or Mozilla Firefox Ads are all options for PPC advertising. The way in which this works is that you create an account with one of the search engines and set up an account.  You then set up ad campaigns using common search terms as a guide to who should see you adverts.  When someone searches for something relevant to your service, an ad pops up on their screen.  You only Pay per Click. So when someone clicks on your ad and is directed to your website, you pay only for that click. 

Tips to creating a successful PPC campaign:

Firstly, get your campaign structure right.

Secondly, choose the best keywords to suit your product, audience and budget.

Thirdly, copywriting and images are important, make them stand out.

Fourthly, make sure your links work.

Finally, don’t forget your Call-to-Actions.

Here are some great examples of successful PPC adverts.

SEO or Organic Search

This increases website traffic as it makes your website show more readily when people are searching about topics that relate to the service you offer. SEO stands for Search Engine Optimisation, which means that you optimize a website for search engines. This is done through off-page and on-page.   

Tips for successfully optimizing your website

Get your website built and optimized by Simple Website Service, book your free consultation here.   

Google Business Account

A good and cost effective way to increase traffic is to create a GoogleMyBiz account for your small business.  This is location based and provides some details about your business.  Of course, also including a link to your small business website. The service is free and performs well on Google. It includes a map of how to get to your location, a link to your website and any photos you upload. 

This is what a Google Business Account listing would look like on Google search engine:

Image source: search

Tips for successfully using a Google Business Account

Firstly, make sure you fill in all the details you can. 

Secondly, check updates and notifications regularly, it is linked into Google Reviews. 

Thirdly, don’t forget the link to your website.

Email Campaigns

A great way to increase website traffic is to use email.  With the strict privacy laws in place, one must use email with caution, but it’s still a great option if used properly. One would normally collect contacts via previous sales or sign ups/opt-ins.  If your small business offers a repeat service, it’s a great idea to email your customers to encourage booking through the website, or for new customers to take the leap and hire you through your website. An email can generate traffic to your website, which can result in new or repeat business. 

Tips for successfully using email

Firstly, make sure you link your email to your website, it also optimizes the email for better deliverability.

Secondly, stick to privacy laws.

Thirdly, make sure your email is bursting with interesting and engaging content.

Finally, don’t forget your Call-to-Actions

Take the plunge

Now that you have a better idea of how to increase traffic to small business websites, it’s time to take the plunge and get a website for your small business. Simple Website Service can build a website for your small business at a low cost, with minimal input from you. No fuss, simple, professional websites.  

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Simple Website Service is Turn-Key

Our turn-key approach to website design, launch, hosting, backup, and maintenance takes away all of the burdens that come with creating and maintaining a top-quality website. Our team is always available and ready to assist in any way necessary to ensure that our clients have a website that reflects their brand and attracts potential customers.

In short, we designed Simple Website Service to take away all of the burden of website design, launch, hosting, backup and maintenance.

We’re Always a Phone Call Away

FREE WEBSITE CONSULTATION

We know that the problems our customers face are common. Outdated and not user-friendly websites that do not display properly on many devices can make it almost impossible to attract and retain clients. With Simple Website Service, these concerns are a thing of the past. Our completely turn-key service offers endless possibilities. Our team is always available to assist with all things related to your website, no matter what. We are always a phone call away. 

Simple Website Service provides a sense of ease and comfort to our clients, letting them know that getting a great website does not have to be difficult or expensive. Our approach removes any fear of change, a common concern for business owners who have either had a bad experience in the past or don’t know where to start.

Simple Website Service has the potential to transform your business’s online presence. We are fully committed to providing a transformational impact on our clients’ businesses, giving them an edge in today’s competitive market. So, if you’re a small business owner looking for a hassle-free website builder with professional support, look no further than Simple Website Service.

Simple Website Service

Simple Website Service

Simple Website Service is an affordable, turn-key, custom professional website service for small business owners. Our website design solution comes with full ongoing support for updates, maintenance, security and backup. Our customers speak with a REAL person. With over 100 customers, our singular focus allows us to keep costs down for our customers. Small business websites are ALL we do. For over 17 years, we've listened to our customers - small business owners who need help creating professional websites that truly represent their brand. But, traditional options are expensive and time consuming while templated do-it-yourself solutions fail to capture the essence of what makes their businesses unique. That's why we created Simple Website Service for small business owners who don't have the time to wade through the complexities of a web project.

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