Small Business Websites and How to Get Traffic: Part One – The Social Media Storm

Simple Website Service

Simple Website Service

| Updated July 28, 2023

Social Media is a novel phenomena that has taken the world by storm. Everyone loves their socials! Whether you are an Instagram influencer, Facebook lurker or YouTube fanatic, it makes little difference to how much time or effort you spend scrolling through posts on your favorite platform. More than half of the world now uses social media (60%), as of April 2023. On average, people spend 2h 24m per day on Social Media. People connect, shop and gather information on a daily basis.  So, what does this have to do with small business websites?

What is Traffic and Why would I want it for small business websites?

Website Trafficis a term that describes the people that go online and visit websites. How many people visit your website, determines how much traffic your website gets.  For example, if 10 people search for Simple Website Service on google and go onto the website, they are the website traffic the Simple Website Service website received. 
Definition: Website traffic refers to web users who visit websites. Web traffic is measured in visits, sometimes called “sessions,” and is a common way to measure an online business effectiveness at attracting an audience.
This means that the more traffic you can get onto your website the more customers you can get through your website for your small business.

A Way to Generate more Traffic to small business websites

There are various ways to generate more traffic, in the form of potential customers, to small business websites.  One of the ways you can do this is through social media. The way it works is that you post on social media about your business and the services you offer, including a link to your website on the social media post. This is so people that are interested can click through to your website for a few reasons.  Firstly, to find out more about your small business. Secondly, to find out about the services you offer. Thirdly, to find out how to contact you.

This is what your social media post could look like:

Source: https://www.facebook.com/photo/?fbid=154781617633959&set=a.154782490967205

You can see in the image above it clearly states the services offered and there is a link to the Simple Website Service website where you can book a free constitution. This post was posted on Facebook, but you can use any social media platform to drive traffic to your website. 

This is the way it works:

how to get traffic Part One The Social Media Storm

This seems great, but how much is it going to cost?

The great news is that it does not have to cost a lot and it is highly effective. If you get your website built by Simple Website Service, you will get the best rate on offer. If you use organic social media posting it’s for free. 

There are two options on social media for small businesses.  You can use paid ads or organic posting.  Paid ads can be very beneficial and promote your business very well. Most social media platforms offer paid ads like Facebook, LinkedIn and Reddit. 


But, what if you don’t have the budget for paid ads?  Then organic posting is a great option. There are pros and cons, but you can generate traffic to your website through organic social media posting.

Pros of organic social media posting

Low cost

Authenticity

Cons of organic social media posting

Takes longer to build momentum

Imperative that you stick to consistent posting schedule

Social Media Success

There are a few different ways you can approach your social media efforts to drive traffic to your website. Here are a few tips for success:

The formula works like this: defined goals + unique content + targeted media + promotion + measurement = success

Firstly, define your goals. Here one of them would be to get more website traffic. 

Secondly, create engaging and unique content.  Think of the customer you would like to attract and how to present your service in a way that would interest them and make them want to find out more.

Thirdly, think of where the customer you would like to attract is.  Which social media platform do they use?  Make sure to find them where they are, whether it be Facebook, LinkedIn, Twitter or Reddit. 

Fourthly, don’t forget to include a link to your website and hashtags to reach out to a wider audience.  Make sure to post to a consistent schedule. 

Lastly, after you have posted a few times measure the results. Which post did people engage with the most? Which post did you get the most traffic from?  Use content more like in those posts going forward.

The first steps

Now that you know how to generate more traffic to small business websites, what’s next?  If you own or manage a small business, it’s time to think of getting a small business website to help gain new customers, grow your small business and realize small business success. Book your free consultation with Simple Website Service today. Firstly, it’s an easy four step process. Secondly, you don’t have to have any technical knowledge.  Thirdly, it’s cost effective.  
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In short, we designed Simple Website Service to take away all of the burden of website design, launch, hosting, backup and maintenance.

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Simple Website Service provides a sense of ease and comfort to our clients, letting them know that getting a great website does not have to be difficult or expensive. Our approach removes any fear of change, a common concern for business owners who have either had a bad experience in the past or don’t know where to start.

Simple Website Service has the potential to transform your business’s online presence. We are fully committed to providing a transformational impact on our clients’ businesses, giving them an edge in today’s competitive market. So, if you’re a small business owner looking for a hassle-free website builder with professional support, look no further than Simple Website Service.

Simple Website Service

Simple Website Service

Simple Website Service is an affordable, turn-key, custom professional website service for small business owners. Our website design solution comes with full ongoing support for updates, maintenance, security and backup. Our customers speak with a REAL person. With over 100 customers, our singular focus allows us to keep costs down for our customers. Small business websites are ALL we do. For over 17 years, we've listened to our customers - small business owners who need help creating professional websites that truly represent their brand. But, traditional options are expensive and time consuming while templated do-it-yourself solutions fail to capture the essence of what makes their businesses unique. That's why we created Simple Website Service for small business owners who don't have the time to wade through the complexities of a web project.

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