Small Business Growth Part 1:  How to Grow Your Small Business

Simple Website Service

Simple Website Service

| Updated June 27, 2023

A thriving business means prosperity and well-being.  But it can be a difficult process and can take time and effort.  What steps should you take and when should you take them?  There are so many different ways to grow your small business. In fact, the first step in strategy development is to conduct a situational analysis. Subsequently, taking a birds eye view on our current world situation, the first thing that pops to mind is technology.  Truly,  it’s rapid growth and development and the huge role it plays in every aspect of our lives. Therefore any small business growth strategy should include taking advantage of the new technological developments available to the business.  In addition, one of these technologies for small businesses includes the digital space.  Importantly, the pinnacle of a good online presence is a website.  A digital home address for your small business. 

Managing a small business can be a challenge.  Starting out is a learning curve. There are many pitfalls along the way.  Once you are up and running, it’s time to turn your head to the stars and start thinking bigger. This means thinking about small business growth.  Along with how to best keep what you have and gain more for your business and yourself.

Small Business Definition

Small businesses are types of corporations, partnerships, or sole proprietorships which have a small number of employees and/or less annual revenue than a regular-sized business or corporation.

In fact it’s quite normal for a small business not to have any employees at all.  In 2023, as the largest driver of the US economy, most small businesses in the US had no employees at all. 

IMAGE SOURCE: https://www.forbes.com/advisor/business/small-business-statistics/

The 5 stages of Small Business Growth

The 5 stages of small business growth are part of the business cycle.  This reflects where your small business is at each stage. Along with that, each stage has its own opportunities and challenges.  In fact, taking a theoretical view on it can help you to better define your business stage.  This can help you to make decisions on where to go from here.  Your business may not experience all stages, or in a different order, but this is how the 5 stages of business growth unfold:

Firstly, Stage 1: Seed and Development

This is when you first start out.  You have a great idea and start thinking about how to implement your idea.  It involves research, mostly informal for small business, and information gathering. Challenges may be capital, developing your idea into a tangible product or service that reflects that idea. 

Opportunities may be starting with a clean reputation or brand, or how unique your idea is.

Secondly, Stage 2: Startup

You open shop, you start trading and you start to try and win customers. Challenges may include those first encounters with your consumer as you don’t know them as well at this stage, cash flow and streamlining systems. This stage is about survival and how well you can adapt. Sink or swim, make a plan, DIY it – just make sure it works. 

Opportunities include establishing your brand in the market or initial hype about your product.

Thirdly, Stage 3: Growth and Establishment

Your business starts to grow and you are establishing your customer base. Challenges include managing the cash you are making effectively.  Running out of money is the second most common reason small businesses fail.   Opportunities include improving your bottom line if you manage the money you make well.  Along with streamlining your operations and reducing wastage. Nearly 1 out of 3 businesses still don’t have a website.  76% of people visit the business website before they go into the store to purchase and in 2021, there were 230.5 million e-commerce shoppers, clearly showing the importance of having a website. If you are gearing for growth, getting a website is an important opportunity to exploit. 

Fourthly, Stage 4: Expansion

This is when you can say your business is established. You have a wide customer base, you have good cash flow, a reputable brand, you are making good profits and everything is going swimmingly.  Challenges include keeping up and your competition.  Opportunities include increasing market share and new product development.

Finally, Stage 5: Maturity and Possible Exit

At this stage your business is mature, stable and making steady profits year on year. Therefore, major growth opportunities present themselves as the business is generating capital to buy out the competition or expand into new markets. Challenges include reputation management and operations and logistics.

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Small Business Growth Strategy

Once you have defined your stage, you can start strategizing on where to go from here. There are a multitude of different strategies you can use for small business growth. 

Here are a few:

  • Market penetration: By increasing your market share
  • Partnerships: Choosing a partner that has qualities that complement your skills and talents. 
  • Product expansion: Developing a new product or offering a new service
  • Client retention:  Repeat visits and adds ons 
  • Market development: Look for new markets to communicate your offering
  • Alternative channels: Get a website
  • Diversification: Offer a different kind of service
  • Cost reduction: Lowing your fees or price
Some are simple and obvious, like getting a website. Importantly, others may be more complicated and you may want to seek the help of a business or marketing strategist. 

Get the easy part done first…and get your website easily.

At Simple Website Service we make getting a website for your small business easy. In fact, we deal with all the technical parts, so you don’t have to. In addition, we offer a cost-effective maintenance plan, so you never have to.  It’s simple! Think growth for your small business.

Simple Website Service is Turn-Key

Our turn-key approach to website design, launch, hosting, backup, and maintenance takes away all of the burdens that come with creating and maintaining a top-quality website. Our team is always available and ready to assist in any way necessary to ensure that our clients have a website that reflects their brand and attracts potential customers.

In short, we designed Simple Website Service to take away all of the burden of website design, launch, hosting, backup and maintenance.

We’re Always a Phone Call Away

FREE WEBSITE CONSULTATION

We know that the problems our customers face are common. Outdated and not user-friendly websites that do not display properly on many devices can make it almost impossible to attract and retain clients. With Simple Website Service, these concerns are a thing of the past. Our completely turn-key service offers endless possibilities. Our team is always available to assist with all things related to your website, no matter what. We are always a phone call away. 

Simple Website Service provides a sense of ease and comfort to our clients, letting them know that getting a great website does not have to be difficult or expensive. Our approach removes any fear of change, a common concern for business owners who have either had a bad experience in the past or don’t know where to start.

Simple Website Service has the potential to transform your business’s online presence. We are fully committed to providing a transformational impact on our clients’ businesses, giving them an edge in today’s competitive market. So, if you’re a small business owner looking for a hassle-free website builder with professional support, look no further than Simple Website Service.

Simple Website Service

Simple Website Service

Simple Website Service is an affordable, turn-key, custom professional website service for small business owners. Our website design solution comes with full ongoing support for updates, maintenance, security and backup. Our customers speak with a REAL person. With over 100 customers, our singular focus allows us to keep costs down for our customers. Small business websites are ALL we do. For over 17 years, we've listened to our customers - small business owners who need help creating professional websites that truly represent their brand. But, traditional options are expensive and time consuming while templated do-it-yourself solutions fail to capture the essence of what makes their businesses unique. That's why we created Simple Website Service for small business owners who don't have the time to wade through the complexities of a web project.

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